“Urgency is poisonous”

37 Signals are experimenting with a 4-day week, and finding it works.

They reckon that “urgency is acidic” – it burns out morale, especially when working towards an emergency deadline lasts more than a day or two (like, say 7 weeks plus – you know who you are!).

If your deliveries are that critical to the hour or day, maybe you’re setting up false priorities and dangerous expectations.