An evaporating conflict cloud

Doing our best doesn’t guarantee success, despite best intentions. How do we identify the behaviours that we want and don’t want, and find the inherent conflicts within the system?

Let’s take one of the problems in the previous article (It’s not rocket science), and see what’s driving it, which may give us a better perspective towards possible fixes.

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Will someone please charge for our creativity?

Why is it that digital creative agencies often only get paid for their implementation, and provide their creativity free? Unpaid-for work creates financial risk, resulting in rushed work when it’s most important.

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